Retail sales in Australia are projected to surge by $69.7 billion leading up to Christmas, with $6.7 billion expected to be spent during Black Friday and Cyber Monday, marking a 5.5% increase from last year. Consumer sentiment is on the rise, encouraging retailers to enhance their offerings as competition intensifies. Despite some caution in the discretionary sector, companies like JB Hi-Fi and Harvey Norman are positioned to benefit from increased sales, particularly in trending products like robot vacuums.
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